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After being appointed as Cabinet Secretary for the Ministry of Tourism and Wildlife earlier this year, Ms. Rebecca Miano was keen to emphasise the strong role the UK plays in tourism for the nation and its "historical connection" to the destination at the "very important" World Travel Market 2024

Tracey Poggio, Antor chair, launched the association’s new ‘Pathway to Responsible Tourism’ at WTM 2024, encouraging members "to find a new way of collectively working together to start changing the narrative around how people travel abroad and how they behave"